As consumers look for deeper engagement with brands and products, particularly in the retail sector, Simplot are leading the way in providing highly valuable and entertaining experiences
AR Fishing Game.
Simplot
Simplot has launched an exciting and engaging immersive consumer experience for Birds Eye. The brand has launched its first augmented reality tech platform for Birds Eye Ocean Selections range – a new product range that makes cooking fuss-free and is perfect for consumers who want to include more seafood in their diet.
The new Birds Eye Fish Catching ARdventure transforms consumers’ home into an ocean world so they can play a fishing game while they wait for their (real) fish to cook. The experience interacts with the consumer to offer content that matches the fish type they’re looking for, bringing the product story to life in a completely new way.
Client: Simplot
Task: UXUI, 3D modeling, Art Direction
GO FISH!
UX and UI Design
Katie Saunders, General Manager Marketing at Simplot
“We have seen a rapid acceleration in consumers’ technology habits. It’s posed a question of how we best connect with consumers in a digital-led world. This is an exciting initiative to create an engaging immersive experience for consumers, supported by our creative partners Wunderman Thompson.”
Work in progress
