DESIGN
WITH
PUROPOSE

ABOUT ME

I am a passionate creative with over 22 years of experience in developing innovative solutions for top agencies in Singapore and Hong Kong. As an initiator, creator, and mentor, I have mastered a variety of industries, including skincare, beauty, hospitality, travel, automobile, property, finance, F&B, electronics, and jewelry.

Born in Malaysia and having worked in Singapore for nearly a decade, I am now an Executive Creative Director at a 4As accredited agency in Hong Kong, which I have proudly called home since 2011. With new idea processes and workflows focused on growth, I have garnered a resilient track record of transforming creative teams into award-winning design superstars.

I am passionate about balancing creative challenges with business goals, firmly believing that everything I do should be business-driven, with a strong consumer-relevant purpose. This anchor defines where my collective design, creativity, and management ethos flourishes.

Through my diverse experience and creative skills in the digital communications space, I have gained valuable insight into clients’ needs for integrated digital ecosystems. With the aim of connecting all digital touchpoints, I create a cohesive brand story from end to end. I craft captivating aesthetics, art direct stunning product photography, deliver multi-platform UX/UI devices, and develop memorable immersive digital installations.