Mirum AR
At K11 Atelier

In the visual-centric property and construction industries, we want to build an augmented reality as a tool to utilize to elevate traditional visualization methods and increase accessibility via mobile applications. By using AR, real estate and construction brands are able to bring virtual 3D site models, interiors, and specific features to life on any screen, at any scale, anywhere, whilst offering prospective customers a realistic viewpoint on an interactive level.

Not only can interested parties view a 3D site model via their mobile device, but they can also select plots ‘off plan’ and view the interior layouts. This also provides prospective buyers with an incredible insight into the scale, design and feel of the property, as well as allowing them to ‘play virtual house’ by furnishing rooms and selecting fittings for kitchens and bathrooms.

From design and planning to marketing and sales, augmented reality is an innovative and powerful tool that enables brands to fully engage with the consumer and retain their attention.

Client: Mirum
Task: Experience Design, AR, 3D Printing, 3D Modeling