“To use, simply place the desired product onto the table, and receive benefits and how-to-use information in real-time. “
Estee Lauder APAC wanted to transform and enhance people’s shopping experience within the store. They want to launch a pilot device in key markets, refine it and then launch it in other APAC markets.
Client: Estee Lauder
Task: Experience Design, Hardware integration, UX/UI, Customer Experience
Estee Lauder
Night Concierge Table
Using object recognition technology we help them to build various size on Lift and Learn, Put and Learn and other app that helps to facilities story telling. The most challenging part is space and working with global on visual merchandising. Because of that we have to build a smaller sensor and source for various screen sizes ourselves. This project is not just about technology but it’s the entire UX and UI experience. Is about how to create a hook that makes people want to explore the product.
Putdown
and Learn
Using P-cap technology and product-merged ID tags, the table allows customers to learn more about any product they take interest in. To use, simply place the desired product onto the table, and receive benefits and how-to-use information in real time. Customers are hence able to achieve a deeper understanding about a product and whether it is suited to their needs before selection and purchase through such simple actions, making the process simple and more efficient than ever before.
Lift and
Learn
We later developed the Lift & Learn touch table, an adaptation from Put Down & Learn. To trigger the interactive page to show benefits and information about a product, just pick up the chosen product. The Lift and Learn table is wireless and portable, not to mention smaller in size, making it suitable for compact spaces such as markets small shops. This more is concise and straightforward in comparison and customers will no doubt find their retail experience to be much more dynamic and gratifying with this tool.
