Landmark Xmasverse
Landmark Christmas
Every year the prestigious Landmark Hong Kong iconic shopping create the most spectacular Christmas campaign in Hong Kong. This year Landmark celebrates a season of Giving with Mrs Claus Bakery on both offline and online activation campaign.
Client: Landmark Hong Kong
Task: Metaverse environment design, interaction design, Art Direction
Landmark Christmas Campaign Key Visual
Mrs Claus Bakery Event at Landmark Hong Kong
Spinning Coco
Pony Pong
Veronica Li
Charles
Fi McLeish
Em Megan
Justine Lee
Celebrity Terrence Lam appearance
Mr.Adampak
Reimagine
Mrs. Claus Bakery
The Metaverse digital activation campaign
The Landmark Xmasverse activation idea is an extension of the Mrs Claus Bakery event. Visitors get to visit the metaverse and join the exclusive treasure hunt and get gifts from various partner merchants. They also get to see a local virtual celebrity (Terrence Lam) and take pictures with him.
The Landmark Island
Fill with a ginger bread house, and gingerbread Christmas tree where visitors can walk up and explore the magnificent view of the entire metaverse.
Find cookies for special prizes.
The Tiffany & Co. Island
The Tiffany island is filled with the iconic Tiffany blue boxes. On top of the tree is the signature ‘Bird on the Rock’ jewel, the highlight of the Tiffany brand. You can also find the treasure box for a surprise Tiffany gift.
The Sauvereign Island
The Sauverign island uses the symbolic jewel shape as an inspiration to design the island. You can find little surprise greeting on each shelves when you open them.
Starting Point
Tiffany & Co. Island
Landmark Island
Meet Mrs Claus Bakery Shop
Click to find out hidden gem
Meet celebrity Terrance Lam and take selfie with him
Sauverign island
VR Metaverse Experience
Work in progress