HSBC Mobile Cash Withdrawal Video

Echo Picture works with Mirum to create an online video for the HSBC Hong Kong website to promote and educate people on how to use the HSBC HK app Mobile Cash Withdrawal feature.

We collaborate with Mirum for character design and scene design. The character is a young trendy guy who is savvy in digital technology. His style of clothing design has a lot of detail - like the fur on the sleeves and the leather life-like material that makes the character more realistic.

The scene design is mainly using the HSBC red monochromatic branding to enhance the uniqueness and to create a pop art look and feel.

Client: HSBC
Agency: Mirum
Project: Character Design and 3D Animation
3D Software: Cinema 4D, Substance Painter
Rendering: Redshift