Hennessy Artistry
Campaign
The Hennessy Artistry 2013 is one of the global music events of the year, held at Asia World-Expo on 2013 Dec 13. We hold the same goal as Hennessy Artistry 2012, which is to drive awareness of the Hennessy brand, with the only difference of doing it even better.
Hennessy wanted to expand their target to a younger audience and host a music concert every year. They came to us and find ways to distribute the tickets and reach out to more people.
Client: Hennessy VSOP
Task: Activation Campaign, UIUX Design
It was an amazing how the tickets gone viral so quickly. They really love the brand and engage with it. Everyone wants to see their photos in the screen.
THE IDEA GRAB TICKETS WITH FRIENDS
One month before the concert, we create a campaign that allows people to grab the ticket by fast group of 3 who manage to reserve their spot. Every 30 minutes new spots new spots will be available for grabs.
Pre Event Facebook Campaign
01.
02.
Reserved tickets as fast as possible
How to Win
03.
Your friend to reserve a ticket
04.
DURING EVENT
Learning from the previous experience, we tried to push fans engagement to the maximum by asking them to upload 5,000 photos with hashtag onto instagram, and we would reward them with a surprise performance. A risky and daring move but we pass beautifully.
Digital screen countdown instagram wall
The Dream Digital Wall
We create an 8-meter digital to celebrate people’s dreams and desires. The giant digital screen is created with a multi-layer of hanging LED screens. They can key in their dream through a #hastag with their RFID bracelets and we will post them into the giant screen for people to take selfies.
